The thought of reading a label that states “Made in China” undoubtedly makes many cringe. Perhaps it is the poor workmanship and the one too many news reports telling us to stay away from the products. Maybe our minds have been tainted by the one too many stores at the market selling gaudy otherwise counterfeit merchandise. Yet, if you hadn’t already realize, and as much as you want to stay away from them, many of the products we own ARE made in China on the sly.
China has one of the world’s largest economy (read article here). With that in mind, Jack Ma, the chairman for Alibaba group, hopes to serve two billion global customers by reinventing and digitizing retail first in China before spreading through across the world. Previously known “Singles Day” has been rebranded into “The 11.11 Global Shopping Festival” – in an effort to become the first truly global e-commerce platform.
Understandably, 11.11 is when sites like Tao Bao and Tmall offers massive discounts to attract consumers like us. Afterall, who doesn’t love discounts? Every 11.11 is crazy and this year it gets crazier. Hollywood producer David Hill, who had famously produced Superbowl, American Idol, and the Oscars, has been hired for this year’s four hour celebrity filled gala held in Shenzhen which includes star and global ambassador Katy Perry, One Republic, and Kobe Bryant, to name a few. The gala is an attempt at going glam and will not only be live streamed in China, but also other parts of the world.
Speaking of global coverage, The 11.11 Global Shopping Festival will open it’s doors to shoppers in Hong Kong and Taiwan this year, Southeast Asia in 2017, and eventually the rest of the world in the following years. This is because new markets will help in reaching their target of two billion customers especially for countries like U.S. and Europe where the consumer awareness is still very low.
Participating in 11.11 is a given. Even some of the renown international brands and retailers are taking part. However, it is not just ONLY about the discounts. It is also an opportunity for brands to connect, engage and build a lasting relationship with targeted customers, or shall I say 450 million Chinese mainland consumers, about their brands and product offerings – through innovative digital and online to offline (O2O) features. By offering a wide array of digital tools and a digitization of the shopping experience, it is changing the way we shop, and that is by bringing the store to you. For all the men and women who have their disdain toward shopping, this is good news for you – it means that you get to enjoy the convenience of shopping at the comfort of your own home (yes, clad in pyjamas too).
To get you started, below are some of the major sites, coupons, and products on sale that you can expect come 11.11.
Home & Garden :
Direct from U.S. warehouses :
BEST PART OF IT ALL :
Mother & Kids :
50 % off shipping to SG :