In 2012, Nasty Gal made about $100 million in revenues marketing chic and trendy apparels to a loyal fan base. In 2015, Nasty Gal advanced as the year’s top e-commerce, beating the likes of major brands like Apple and Amazon with it’s $300 million in revenues. Their physical store on Melrose Avenue, Los Angeles, generates about $1,800 in sales per square foot – more than established fashion houses like Kate Spade and Coach. With all the success that the brand entails, it makes one wonder just who is the genius behind it all.
Sophia Amoruso is the founder of the leading-edge fashion and provocative online persona, Nasty Gal – an e-tailer that attracts A-list publicity and rabid fans. She also coined the term “Girlboss”. Aside from being the brand’s DNA, Forbes listed Amoruso as the richest self made woman in 2016 – the second youngest on the list after Taylor Swift. At 32, she’s richer than Beyonce and just getting started.
Her success story sounds like a prestigious university is responsible for her well knowledgeable mind. However, as her own advice delivers, the straight and narrow is not the only path to success. At seventeen, Amoruso forgo continuing education to seek a life of hitchhiking, dumpster diving, and petty thievery. At twenty-nine, she is the Founder, CEO, and Creative Director. At 30, she became New York Time’s — best selling author after the release of her first book/memoir, #Girlboss. Her story is extraordinary, and only part of the appeal.
It’s been a little over a week since her release of her second book, Nasty Galaxy. Highly graphic and visual, the book is part scrapbook, part inspo-journey, with moments of frivolity scattered throughout. It is about Amoruso’s life’s principles and claimed to be nothing short of surprise and honesty. It is a celebration of her roots – that turned her into an apathetic leader. It is about how to leave yours on everything you touch.
Her books do not patronize young women the way many business experts do. She demonstrates to readers the way to channel their passion and hard work, while keeping true to oneself, and ignoring the lingering voices in your head.
In case you missed it, here are some life lessons she has taught us in her first book :
On the term #GIRLBOSS
A Girlboss knows when to throw punches and when to roll with them.
On the importance of aspirations
If you don’t have big dreams and goals, you’ll end up working really hard for someone who does.
On life obstacles
The straight and narrow is not the only path to success.
On being positive
If you believe that what you’re doing will have positive results, it will- even if it’s not immediately obvious.
Fortune favors the bold who gets shit done.
On saving up
Money looks better in the bank than on your feet.
The energy you’ll expend focusing on someone else’s life is better spent working on your own.
And on gaining knowledge
Treat your mind like your money. Don’t waste it.